Strategi Dakwah di Era Digital Akun @ngajilagi.id dalam Meningkatkan Minat Belajar Agama pada Followers

Abstract

Da'wah Strategies in the Digital Era through the @ngajilagi.id Account in Increasing Followers' Interest in Learning Religion. The development of media in the digital era has opened new opportunities for spreading Islamic teachings more widely and effectively. Instagram, as one of the most popular social media platforms, can be utilized as a powerful medium for da'wah, especially among the younger generation. This study aims to analyze da'wah strategies in the digital era through the @ngajilagi.id account in increasing followers' interest in learning religion.The research employs a qualitative method with a case study approach. Data were collected through observation, interviews, and documentation of the digital da'wah activities of the @ngajilagi.id account.

The results indicate that @ngajilagi.id successfully utilizes various digital features on Instagram, such as photo posts, short videos, Instagram Stories, and IGTV, to deliver interactive and easily accessible da'wah content. The educational content includes tutorials on reading the Qur'an, prayer guides, daily supplications, and Islamic motivation, all presented in a creative and easy-to-understand format. These da'wah strategies effectively increase followers' interest and motivation to learn religion, positively impacting their understanding of Islam. Through its innovative approach, this account plays a significant role in encouraging young people to deepen their religious knowledge via digital media.