JISAB: The Journal of Islamic Communication and Broadcasting

Strategi Dakwah di Era Digital Akun @ngajilagi.id dalam Meningkatkan Minat Belajar Agama pada Followers

Wardatul Jannah — 2025-05-28

Da'wah Strategies in the Digital Era through the @ngajilagi.id Account in Increasing Followers' Interest in Learning Religion. The development of media in the digital era has opened new opportunities for spreading Islamic teachings more widely and effectively. Instagram, as one of the most popular social media platforms, can be utilized as a powerful medium for da'wah, especially among the younger generation. This study aims to analyze da'wah strategies in the digital era through the @ngajilagi.id account in increasing followers' interest in learning religion.The research employs a qualitative method with a case study approach. Data were collected through observation, interviews, and documentation of the digital da'wah activities of the @ngajilagi.id account.

The results indicate that @ngajilagi.id successfully utilizes various digital features on Instagram, such as photo posts, short videos, Instagram Stories, and IGTV, to deliver interactive and easily accessible da'wah content. The educational content includes tutorials on reading the Qur'an, prayer guides, daily supplications, and Islamic motivation, all presented in a creative and easy-to-understand format. These da'wah strategies effectively increase followers' interest and motivation to learn religion, positively impacting their understanding of Islam. Through its innovative approach, this account plays a significant role in encouraging young people to deepen their religious knowledge via digital media.

Analisis Semiotika John Fiske pada Iklan Marjan 1446 Hijriah

Salima Nurul Ghaniyya — 2025-05-28

Indonesia, known as the country with the largest Muslim population in the world, regards the month of Ramadan as a highly anticipated time of year. This sacred month is also utilized by brand owners as a strategic moment to promote their products through advertisements infused with Islamic and Ramadan-specific nuances, particularly on television. One of the brands that consistently launches its commercial campaigns during Ramadan is Marjan. The Marjan syrup advertisement has become a cultural phenomenon in Indonesia, often sparking public curiosity about the creative surprises it might bring in the following years. As noted by Erma Kumala Dewi in her article "Iklan Marjan, Iklan Sirop Fenomenal Pertanda Datangnya Ramadan" ("Marjan Advertisement, the Phenomenal Syrup Commercial that Signals the Arrival of Ramadan"), the appearance of Marjan's advertisements whether on TV or social media is often seen as an informal indicator that Ramadan is approaching.

The visually captivating storytelling and carefully crafted narratives make the ad highly anticipated every year. More than just a product promotion, the Marjan ad delivers strong visual impressions and builds a powerful brand image positioning Marjan as an essential element in celebrating Ramadan. This study aims to analyze the 2025 edition of the Marjan Ramadan commercial using a qualitative approach. The method employed is John Fiske’s semiotic analysis, which breaks down meaning-making into three levels: the level of reality (focusing on the appearance of characters and settings), the level of representation (covering cinematography, lighting, and music), and the level of ideology (revealing underlying conflicts and narrative structures within the advertisement).

Dinamika Komunikasi, Tradisi, dan Pembentukan Identitas Osing dalam Praktik Perdukunan di Banyuwangi

Nurul Hasan — 2025-09-24

The Osing ethnic group is an indigenous population that has lived in Banyuwangi. They have unique traditions and are also accompanied by supernatural and magical powers. That is why many people consider Banyuwangi to be a city synonymous with the supernatural, shamans, and black magic. Furthermore, the presence of the film "Lemah Santet Banyuwangi" has made Banyuwangi's image as a city of black magic increasingly dominant. Therefore, this study aims to explain more deeply about the communication, culture, and traditions of the Osing ethnic group in the modern era. The type of research method used is a literature study. The data collection method in this study is documentation. While the data analysis technique used is content analysis. The results of the study are that there are several communication models used by the Osing ethnic group, namely: suwuk communication, petungan communication, clairvoyance communication, perewangan communication. As well as the efforts of the Osing ethnic group in preserving their culture and traditions by maintaining the implementation of traditions/rituals and by establishing the Indonesian shaman association as a forum that oversees Osing culture in the city of Banyuwangi.